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UBA Trends Day 2025

UBA Trends Day 2025, a special edition!

March 20, 2025 - ING Arena 

Mark March 20, 2025, in your calendar for the UBA Trends Day —a truly special edition. Together with the World Federation of Advertisers (WFA), we are bringing the Global Marketer Week to Belgium. This is a unique opportunity to hear from and meet global CMOs, alongside other top speakers, during the UBA Trends Day.

Be inspired by the latest trends in Technology, Branding, Consumer Habits, Marketing Communication, and Leadership. Additionally, you’ll have the chance to network with 2,000 marketing and communication professionals from around the world.

Program

  • 8u30: Doors open for entry
  • 8u30 - 9u15: Networking & breakfast
  • 9u15: Welkom l Mira De Maeyer - Chair, UBA
  • 9u30: Global Marketing Agenda  l Stephan Loerke
  • 9u50: Trends in Technology l Peter Hinssen 
               Second speaker to be announced soon

10u50: Networking break

  • 11u35: Trends in Branding  l Seth Godin
  • 12u10: Trends in Consumer Habits  l Livia Fioretti

12u40: Lunch- & networking opportunities

  • 14u25: Trends in Marketing Communication  l Raja Rajamannar
                Second speaker to be announced soon
                                                                             
  • 15u25: Learnings of the day  l Steven Van Belleghem
  • 15u35: Trends in Leadership l Speaker to be announced soon

16u45: Closing networking drink

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