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UBA Trends Day 2023

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Dit was de UBA Trends Day 2023 

Brussels Expo - Paleis 12

Zeven internationale topsprekers zorgden dat u weer helemaal mee bent met de internationale trends. We lieten onder andere Bruce Turkel, Ken Hughes, Carla Johnson en Felipe Gomez aan het woord. 

UBA Trends Day is de laatste jaren uitgegroeid tot dé referentie binnen de communicatie- en mediawereld en biedt aan bijna 1.400 professionals een dag vol inspiratie. Dit jaar haalden we trouwens niet alleen op sprekersniveau, maar ook op evenementieel niveau alles uit de kast. Met maar liefst 115.000 m2 was Paleis 12 dé geschikte eventlocatie.

Noteer alvast de datum voor volgend jaar in uw agenda: Donderdag 25 april 2024. 

I really had a great day: top level speakers, content, inspiration, comedy, enthusiasm, networking... A real energy boost and a true respiration.
~ Gaetano Palermo, Head of Brand Advertising & Media, ENGIE

What I particularly appreciated about the UBA Trends Day was the combination of forward-looking trends and practical insights that we could apply in our daily work. The sessions not only gave us a glimpse of what the future holds but also provided us with tools to navigate and capitalize on these changes. In short, it was a highly inspiring experience with top-notch speakers.
~ Tamara Vandenplas - Senior Media Strategist - Colruyt Group.

The UBA Trends Day gives you a lot of energy and new inspiration. It consistently offers a platform for relevant topics and engaging speakers who elevate attending marketers to a higher level.
~ Jolien De Tender, Manager Branding & Campaign TUI Belgium & The Netherlands.

De UBA Trends Day Sprekers

Programma

9h30 - Welcome l Aude Mayence - Vice-president UBA & VP marketing & digital Delhaize

09h40 - Trends in Economics - Can capitalism survive the future environmental catastrophes? | Paul De Grauwe 

10h00 - Trends in Branding - Creativity and the History of the Future | Bruce Turkel

11h - Coffee break

11h45 - Trends in Consumer Behaviour - The Blue Dot Consumer : Are the Brands of Today ready for the Consumer of Tomorrow? | Ken Hughes 

12h15 - Trends in Innovation - Golden Unicorns or Everyday Heroes? | Carla Johnson

13h - Lunch & Netwerkmogelijkheden

14h30 - Trends in Technology - The Metaverse: A trillion-dollar boom or a digital bust? | Emma Chiu

15h00 - Trends in Strategy -   | Scott Galloway 

15h30 - Wrap-up | Steven Van Belleghem

15h40 - Trends in Leadership - Virtuoso: Reaching extraordinary performance | Felipe Gomez

16h45 - Afterdrink

Meer info over het programma

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