Speakers

Seth Godin (US) Founder of the Carbon Almanac, blogger, entrepreneur and author

Seth Godin is an influential writer, entrepreneur, and speaker, known for his innovative insights on marketing & leadership. He is the author of 22 bestselling books, including well-known titles like Linchpin, Tribes, The Dip, Purple Cow, and his recent works This Is Marketing and The Practice. In addition to his books, he founded altMBA and The Akimbo Workshops, online seminars that have inspired and shaped thousands of people. His blog is among the most widely read in the world, and his podcast ranks in the top 1% globally. In 2018, he was inducted into the Marketing Hall of Fame. His latest project, The Carbon Almanac, is a global collaboration aimed at raising awareness about climate change.

Peter Hinssen (BE) Co-founder Nexxworks

Peter is a top ranked and world class keynote speaker on technological evolution, innovation strategy and adaptive leadership. He brings his content with a unique combination of depth, clarity, positivity, and a dry sense of humor. He likes to describe himself as a pathological optimist. He firmly believes that companies can and should help build a better, brighter and bolder Day After Tomorrow. Peter has collaborated with Fortune 1000 companies and leading brands like Google, Apple, Facebook, Amazon, Microsoft and led a life of technology start-ups for more than fifteen years. He is a 5-time author and lecturer on the topics of corporate innovation, leadership, strategy and the impact of all things digital on society and business. He lectures at renowned business schools like the London Business School and the MIT Sloan School of Management. 

Livia Fioretti (BR) Director of Insights at TrendWatching

She has gained extensive experience across various advertising agencies and consultancy firms: from planner and copywriter, she quickly advanced to strategic advisor and is now the Director of Insights at TrendWatching. Livia Fioretti is a true all-rounder, which gives her extra credibility in the field. That's why we're excited to give her the stage. Luckily for us, delivering keynotes and sharing her knowledge about brand purpose is her true passion. This is also why she enjoys mentoring students from Amsterdam to Paris and Newcastle. She helps both her mentees and clients worldwide to identify trends and develop targeted strategies that lead to innovations meeting consumer demands.

Joseph Oubelkas (NL) Founder Oubelkas Communications

Raja Rajamannar (US) WFA President & Chief Marketing & Communications Officer at Mastercard

Raja is responsible for building the Mastercard brand, driving business for its products and services and advancing sustainable competitive differentiation for the company. Raja comes to Mastercard with a history of innovation and business transformation. Before joining the company, he served as the Chief Transformation Officer of Anthem (formerly, WellPoint), a Fortune 500 health insurance company. Earlier, he was at Citigroup for 15 years holding a number of leadership roles, including Global Chief Marketing Officer, Cards and Payments, and before that he spent 7 years with Unilever in sales and product management roles. He started his career with Asian Paints in India.

Diana Frost (CA) Global Chief Growth Officer at Kraft Heinz

Diana Frost has served as Global Chief Growth Officer for The Kraft Heinz Company since December 2023. She focuses on strategy, disruptive innovation, growth, and marketing excellence at the global level, driving a global culture of collaboration and creativity.

Diana has been with Kraft Heinz since 2020, previously serving as Chief Growth Officer, North America from August 2022 to December 2023. Before that, she served as Head of North America Disruption and Canada Chief Marketing Officer from January to August 2022 and Chief Growth Officer, Canada, from September 2020 to December 2021. She also has been a key executive sponsor of Diversity, Equity, Inclusion & Belonging programs at Kraft Heinz Canada.

Before joining Kraft Heinz, Diana spent nearly 13 years at Mars, Incorporated, where she was Head of Portfolio Transformation, Mars Wrigley US from January 2019 to September 2020, as well as Vice President of Marketing for Mars Wrigley Canada from 2017 to 2018; Vice President of Marketing, Chocolate from 2016 to 2017; Brand Director for Mars Pet Nutrition from 2011 to 2016; and Senior Brand Manager for Mars Chocolate from 2007 to 2011. She began her career at PepsiCo as an Assistant Brand Manager and then Associate Brand Manager from 2005 to 2007.

Diana holds an Honours Business Administration degree from the Ivey School of Business at The University of Western Ontario in Canada.

Asmita Dubey (IN) Chief Digital & Marketing Officer at L'Oréal

Asmita Dubey is the Chief Digital & Marketing Officer for the L’Oréal Groupe, world leaders in beauty, with a purpose to Create the Beauty that Moves the World. She is steering the L’Oréal Groupe towards Augmented Marketing with Digital and Beauty Tech at the core. Asmita has been awarded the 2023 World Federation of Advertisers, Global Marketer of the Year.  

She is an Indian national, with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013, as Chief Marketing Officer for L’Oréal China, where she was responsible for laying the foundations for the Group’s e-commerce acceleration in China (including building the Group’s first joint-business partnerships with Alibaba and Tencent). Since then she has taken many leadership and transformational roles within the group.  

Asmita also serves as a Board member of the world’s largest consumer healthcare company Haleon, as an Independent Non-Executive Director.  

Stephan Loerke (BE) CEO World Federation of Advertisers

Stephan has been the WFA CEO since November 2003 in which time the organisation has witnessed over a tenfold increase in headcount and revenue. He is also Vice-President of the International Council for Ad Self-Regulation (ICAS) and Member of Advertising Week’s Global Advisory Council. In 2019, he featured on the Drum’s Digerati list as one of the world’s 100 most influential people in digital. Prior to joining WFA, Stephan worked for L'Oréal in Paris and Brussels. He studied business economics at the Saint Gall Business School in Switzerland, after which he worked at the United Nations in New York. Stephan has German and French nationalities and is married to Sabine and has two sons, Sebastian and Alexandre.

Steven Van Belleghem (BE) Co-founder Nexxworks & Customer experience enthusiast

Steven is the author of several international bestsellers, including When Digital Becomes Human, Customers the Day After Tomorrow, The Offer You Can’t Refuse, and most recently, A Diamond in the Rough. His passion is to inspire people about the customer experience of the future. Steven believes that entrepreneurs can only truly connect with their customers' hearts by approaching them with empathy and as fellow human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success naturally follows from this approach.

As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. At the UBA Trends Day, Steven will be your moderator.