UBA Trends Day 2025

All tickets are sold out!

Would you like to be added to the waiting list? Please send an email to contact@ubabelgium.be. We will notify you as soon as a spot becomes available.

UBA Trends Day 2025, a special edition!

20 March 2025 - ING Arena (Brussels)

Mark 20 March 2025 in your calendar for the UBA Trends Day —a truly special edition. Together with the World Federation of Advertisers (WFA), we are bringing the Global Marketer Week to Belgium. This is a unique opportunity to hear from and meet global CMOs, alongside other top speakers, during the UBA Trends Day.

Be inspired by the latest trends in Technology, Branding, Consumer Habits, Marketing Communication, and Leadership. Additionally, you’ll have the chance to network with 1,500 marketing and communication professionals from around the world.

Speakers

Program

8.30: Doors open
9.20 - 11.00:
- Welcome l Mira De Maeyer & Stephan Loerke
- Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? l Peter Hinssen
- Augmenting marketing for future growth I Asmita Dubey
- Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation | Livia Fioretti

11.00: Networking break

11.35 - 13.00:
- WFA Global Marketing Agenda | Stephan Loerke
- Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin

13.00: Lunch- & networking opportunities

14.40 - 16.30:
- The power of passion: Creating connections that matter l Raja Rajamannar
- Revamping legacy brands for modern audiences l Diana Frost
- Learnings of the day l Steven Van Belleghem
- Trends in Leadership: Ultimate resilience or how adversity breeds strength I Joseph Oubelkas

16.30: Closing networking drink

UBA Trends Day is organised by ubabelgium.be.

Name	Vendor	Description	Expiry
PBSESSION	UBA	Saves the visitor's preferences for the current session	2 hours
ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
__cf_bm	Cloudflare	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
ppms_privacy_*	Piwik PRO	Stores the visitor’s consent to data collection and usage.	7 days
probase_notice	UBA	Shows functional notifications to the visitor	1 day
procurios-consent	Procurios	Saves the visitor's cookie consent	6 months
rememberDevice2FA*	UBA	Identification of the device on which the user used two-factor authentication	30 days
stg_debug	Piwik PRO	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Name	Vendor	Description	Expiry
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session
stg_last_interaction	Piwik PRO	Determines whether the last visitor's session is still in progress or a new session has started.	1 year
stg_returning_visitor	Piwik PRO	Determines if the visitor has already been to your website — they are returning visitors.	1 year
stg_traffic_source_priority	Piwik PRO	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes

Name	Vendor	Description	Expiry
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
pbVisitorID	UBA	Identification of returning visitors	1 year
stg_utm_campaign	Piwik PRO	-	session

Name	Category	Description	Expiry
__cf_bm	Functional	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_cfuvid	Functional	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session

Name	Category	Description	Expiry
_pk_id*	Statistics	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Statistics	Short lived cookies used to temporarily store data for the visit	30 minutes
ppms_privacy_*	Functional	Stores the visitor’s consent to data collection and usage.	7 days
stg_debug	Functional	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
stg_externalReferrer	Statistics	Stores an URL of a website that referred a visitor to your website.	current session
stg_last_interaction	Statistics	Determines whether the last visitor's session is still in progress or a new session has started.	1 year
stg_returning_visitor	Statistics	Determines if the visitor has already been to your website — they are returning visitors.	1 year
stg_traffic_source_priority	Statistics	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes
stg_utm_campaign	Tracking	-	session

UBA Trends Day 2025

All tickets are sold out!

Would you like to be added to the waiting list? Please send an email to contact@ubabelgium.be. We will notify you as soon as a spot becomes available.