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UBA Trends Day 2025

This was the UBA Trends Day 2025

Brussels Expo - ING Arena

On Thursday, March 20th, we once again opened the doors of the ING Arena for the UBA Trends Day.

Over 2,000 marketers and 500 students attended a record edition of the UBA Trends Day, with inspiring keynotes from Seth Godin, Peter Hinssen, Livia Fioretti, Joseph Oubelkas, Raja Rajamannar, Diana Frost, Asmita Dubey, Stephan Loerke, and Steven Van Belleghem.

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Program

  • 8.00: Doors open
  • 9.00 - 11.00:
    • Welcome l Mira De Maeyer & Stephan Loerke
    • Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? l Peter Hinssen
    • Augmenting marketing for future growth I Asmita Dubey
    • Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation | Livia Fioretti

11.00: Networking break

  • 11.35 - 13.00:
    • WFA Global Marketing Agenda | Stephan Loerke
    • Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin

13.00: Lunch- & networking opportunities

  • 14.40 - 16.30:
    • The power of passion: Creating connections that matter  l Raja Rajamannar
    • Revamping legacy brands for modern audiences l Diana Frost
    • Learnings of the day  l Steven Van Belleghem
    • Trends in Leadership: Ultimate resilience or how adversity breeds strength I Joseph Oubelkas

16.30: Closing networking drink

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