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UBA-TrendsDay_website bannerjpg.jpg

UBA Trends Day 2025

Get your Early Bird tickets before Feb, 1
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UBA Trends Day 2025, a special edition!

20 March 2025 - ING Arena (Brussels)

Mark 20 March 2025 in your calendar for the UBA Trends Day —a truly special edition. Together with the World Federation of Advertisers (WFA), we are bringing the Global Marketer Week to Belgium. This is a unique opportunity to hear from and meet global CMOs, alongside other top speakers, during the UBA Trends Day.

Be inspired by the latest trends in Technology, Branding, Consumer Habits, Marketing Communication, and Leadership. Additionally, you’ll have the chance to network with 1,500 marketing and communication professionals from around the world.

Speakers

Program

  • 8.30: Doors open
  • 9.20 - 11.00:
    • Welcome l Mira De Maeyer & Stephan Loerke
    • Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? l Peter Hinssen
    • CMO keynote I Asmita Dubey
    • Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation | Livia Fioretti

11.00: Networking break

  • 11.35 - 13.00:
    • WFA Global Marketing Agenda | Stephan Loerke
    • Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin

13.00: Lunch- & networking opportunities

  • 14.40 - 16.30:
    • The power of passion: Creating connections that matter  l Raja Rajamannar
    • Revamping legacy brands for modern audiences l Diana Frost
    • Learnings of the day  l Steven Van Belleghem
    • Trends in Leadership: Ultimate resilience or how adversity breeds strength I Joseph Oubelkas

16.30: Closing networking drink

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