Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 11 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry
PBSESSION UBA

Saves the visitor's preferences for the current session

 2 hours
ProBaseUserLanguage UBA

Saves the visitor's language preference

 1 year
__cf_bm Cloudflare

Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

 30 minutes
_cfuvid Cloudflare

The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.

 current session
accept-cookies UBA

Saves the visitor's cookie preference

 1 year
cachekey UBA

Prevents logged in users from seeing a cached site

 1 month
pb-sa-* UBA

Supports performance improvements of the website

 current session
pbTrackId* UBA

Identification of logged in users

 1 month
probase_notice UBA

Shows functional notifications to the visitor

 1 day
stg_debug Piwik PRO

Helps to display the website in debug mode when using Piwik PRO Tag Manager.

 14 days
vuid Vimeo

Vimeo-generated ID used for generating analytics information for the video owner.

 2 years

Preference cookies 0 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.

No cookies found

Analytical cookies 6 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
Name Vendor Description Expiry
_pk_id* Piwik PRO

Used to store a few details about the user such as the unique visitor ID

 13 months
_pk_ses* Piwik PRO

Short lived cookies used to temporarily store data for the visit

 30 minutes
stg_externalReferrer Piwik PRO

Stores an URL of a website that referred a visitor to your website.

 current session
stg_last_interaction Piwik PRO

Determines whether the last visitor's session is still in progress or a new session has started.

 1 year
stg_returning_visitor Piwik PRO

Determines if the visitor has already been to your website — they are returning visitors.

 1 year
stg_traffic_source_priority Piwik PRO

Stores the type of traffic source that explains how the visitor reached your website.

 30 minutes

Marketing cookies 3 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry
_fbp Facebook

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

 4 months
pbVisitorID UBA

Identification of returning visitors

 1 year
stg_utm_campaign Piwik PRO - session

External cookies 0 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.

No cookies found
UBA-TrendsDay_website bannerjpg.jpg

UBA Trends Day 2025

UBA Trends Day 2025, a special edition!

March 20, 2025 - ING Arena 

Mark March 20, 2025, in your calendar for the UBA Trends Day —a truly special edition. Together with the World Federation of Advertisers (WFA), we are bringing the Global Marketer Week to Belgium. This is a unique opportunity to hear from and meet global CMOs, alongside other top speakers, during the UBA Trends Day.

Be inspired by the latest trends in Technology, Branding, Consumer Habits, Marketing Communication, and Leadership. Additionally, you’ll have the chance to network with 2,000 marketing and communication professionals from around the world.

De UBA Trends Day Speakers

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