Editie 2020

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Editie 2020

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Channel 1
- 09:00
  
  09:15
  Welcome
  
  ianka Fleerackers (BE), Philippe Wallez
  
  09:30
  Trends in Strategy. Thriving in the Urban Galaxy
  
  Dr. Kjell A. Nordström (SE)
  View 'Trends in Strategy. Thriving in the Urban Galaxy'
- 10:00
  
  10:15
  Break
  
  10:20
  Consumer Trends. Consumer Expectations for 2020 and Beyond
  
  David Mattin (UK)
  View 'Consumer Trends. Consumer Expectations for 2020 and Beyond'
- 11:00
  
  11:00
  Break: Stretch Session Saartje Vandendriessche
  
  View 'Break: Stretch Session Saartje Vandendriessche'
  
  11:20
  Trends in Technology. Marketing in the Age of Emerging Tech
  
  Cathy Hackl (US)
  View 'Trends in Technology. Marketing in the Age of Emerging Tech'
  
  11:55
  Break
- 12:00
  
  12:00
  Trends in Marketing. Slow is the New Fast
  
  Ann Handley (US)
  View 'Trends in Marketing. Slow is the New Fast'
  
  12:30
  Lunch Break: Quiz, Meditation Session with Thubten & Network
  
  Gelong Thubten (UK)
  View 'Lunch Break: Quiz, Meditation Session with Thubten & Network'
- 13:00
  
  13:30
  Trends in Retail. How China drives Global Retail
  
  Pascal Coppens (BE)
  View 'Trends in Retail. How China drives Global Retail'
- 14:00
  
  14:00
  Trends in Branding. How Sustainable is Sustainability for Brands?
  
  Joeri Van den Bergh
  View 'Trends in Branding. How Sustainable is Sustainability for Brands?'
  
  14:35
  Break: Stretch Session Saartje Vandendriessche
  
  View 'Break: Stretch Session Saartje Vandendriessche'
  
  14:40
  Studio conversation Pascal & Joeri
  
  ianka Fleerackers (BE)
- 15:00
  
  15:00
  Break
  
  View 'Break'
  
  15:15
  Trends in Agency Relation. Rethinking the Agency Model
  
  Simon Martin (UK)
  View 'Trends in Agency Relation. Rethinking the Agency Model'
  
  15:50
  Break
  
  15:55
  Trends in Soft Skills. A Monk’s guide to Happiness
  
  Gelong Thubten (UK)
  View 'Trends in Soft Skills. A Monk’s guide to Happiness'
- 16:00
  
  16:25
  Closing
- 17:00
Channel 2
- 09:00
  
  09:15
  This channel starts at 13:30
- 10:00
- 11:00
- 12:00
- 13:00
  
  13:30
  Trends in Media. The Storm is Now the Weather
  
  Alessandro Papa
  View 'Trends in Media. The Storm is Now the Weather'
  
  13:55
  Digital Ad Trust Belgium: next steps
  
  Luc Suykens (BE), José Fernandez (BE)
  View 'Digital Ad Trust Belgium: next steps'
- 14:00
  
  14:05
  Personalized Advertising: Why the used data should benefit your audience, not just your brand
  
  Corinne Verstraete (BE), Nicolas Robeet (BE)
  View 'Personalized Advertising: Why the used data should benefit your audience, not just your brand'
  
  14:20
  Break: Stretch Session Saartje Vandendriessche
  
  View 'Break: Stretch Session Saartje Vandendriessche'
  
  14:25
  Trends in Addressable. Understanding the Reality of Addressable TV in Europe
  
  Nigel Walley (UK)
  View 'Trends in Addressable. Understanding the Reality of Addressable TV in Europe'
  
  14:50
  Break
- 15:00
  
  15:15
  Q&A: Meet Dr. Kjell A. Nordström
  
  Dr. Kjell A. Nordström (SE)
  View 'Q&A: Meet Dr. Kjell A. Nordström'
  
  15:50
  Break
  
  15:55
  Q&A: Meet Ann Handley
  
  Ann Handley (US)
  View 'Q&A: Meet Ann Handley'
- 16:00
- 17:00
Channel 3
- 09:00
  
  09:15
  This channel starts at 13:30
- 10:00
- 11:00
- 12:00
- 13:00
  
  13:30
  Interactive Workshop: From Trends to Innovation
  
  David Mattin (UK)
  View 'Interactive Workshop: From Trends to Innovation'
- 14:00
- 15:00
  
  15:00
  Break
  
  15:15
  Q&A in Virtual Reality
  
  Cathy Hackl (US)
  View 'Q&A in Virtual Reality'
  
  15:50
  Break
  
  15:55
  Trends in Gaming. How Brands can score with esports?
  
  Stefaan Haerick (BE), Steven Leunens (BE), Colin Wijnholds (NL)
  View 'Trends in Gaming. How Brands can score with esports?'
- 16:00
- 17:00

Naam	Leverancier	Omschrijving	Bewaartijd
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ProBaseUserLanguage	UBA	Saves the visitor's language preference	1 year
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_cfuvid	Cloudflare	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session
accept-cookies	UBA	Saves the visitor's cookie preference	1 year
cachekey	UBA	Prevents logged in users from seeing a cached site	1 month
pb-sa-*	UBA	Supports performance improvements of the website	current session
pbTrackId*	UBA	Identification of logged in users	1 month
probase_notice	UBA	Shows functional notifications to the visitor	1 day
stg_debug	Piwik PRO	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
vuid	Vimeo	Vimeo-generated ID used for generating analytics information for the video owner.	2 years

Naam	Leverancier	Omschrijving	Bewaartijd
_pk_id*	Piwik PRO	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Piwik PRO	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_externalReferrer	Piwik PRO	Stores an URL of a website that referred a visitor to your website.	current session
stg_last_interaction	Piwik PRO	Determines whether the last visitor's session is still in progress or a new session has started.	1 year
stg_returning_visitor	Piwik PRO	Determines if the visitor has already been to your website — they are returning visitors.	1 year
stg_traffic_source_priority	Piwik PRO	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes

Naam	Leverancier	Omschrijving	Bewaartijd
_fbp	Facebook	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers	4 months
pbVisitorID	UBA	Identification of returning visitors	1 year
stg_utm_campaign	Piwik PRO	-	session

Naam	Categorie	Omschrijving	Bewaartijd
__cf_bm	Functioneel	Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.	30 minutes
_cfuvid	Functioneel	The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.	current session

Naam	Categorie	Omschrijving	Bewaartijd
_pk_id*	Statistieken	Used to store a few details about the user such as the unique visitor ID	13 months
_pk_ses*	Statistieken	Short lived cookies used to temporarily store data for the visit	30 minutes
stg_debug	Functioneel	Helps to display the website in debug mode when using Piwik PRO Tag Manager.	14 days
stg_externalReferrer	Statistieken	Stores an URL of a website that referred a visitor to your website.	current session
stg_last_interaction	Statistieken	Determines whether the last visitor's session is still in progress or a new session has started.	1 year
stg_returning_visitor	Statistieken	Determines if the visitor has already been to your website — they are returning visitors.	1 year
stg_traffic_source_priority	Statistieken	Stores the type of traffic source that explains how the visitor reached your website.	30 minutes
stg_utm_campaign	Tracking	-	session

Cookies op deze website

Channel 1

09:00

Welcome

Trends in Strategy. Thriving in the Urban Galaxy

10:00

Break

Consumer Trends. Consumer Expectations for 2020 and Beyond

11:00

Break: Stretch Session Saartje Vandendriessche

Trends in Technology. Marketing in the Age of Emerging Tech

Break

12:00

Trends in Marketing. Slow is the New Fast

Lunch Break: Quiz, Meditation Session with Thubten & Network

13:00

Trends in Retail. How China drives Global Retail

14:00

Trends in Branding. How Sustainable is Sustainability for Brands?

Break: Stretch Session Saartje Vandendriessche

Studio conversation Pascal & Joeri

15:00

Break

Trends in Agency Relation. Rethinking the Agency Model

Break

Trends in Soft Skills. A Monk’s guide to Happiness

16:00

Closing

17:00

Channel 2

09:00

This channel starts at 13:30

10:00

11:00

12:00

13:00

Trends in Media. The Storm is Now the Weather

Digital Ad Trust Belgium: next steps

14:00

Personalized Advertising: Why the used data should benefit your audience, not just your brand

Break: Stretch Session Saartje Vandendriessche

Trends in Addressable. Understanding the Reality of Addressable TV in Europe

Break

15:00

Q&A: Meet Dr. Kjell A. Nordström

Break

Q&A: Meet Ann Handley

16:00

17:00

Channel 3

09:00

This channel starts at 13:30

10:00

11:00

12:00

13:00

Interactive Workshop: From Trends to Innovation

14:00

15:00

Break

Q&A in Virtual Reality

Break

Trends in Gaming. How Brands can score with esports?

16:00

17:00