Dit was de UBA Trends Day 2025
Brussel Expo - ING Arena
Op donderdag 20 maart openden we opnieuw de deuren van de ING Arena voor de UBA Trends Day.
Meer dan 2000 marketeers en 500 studenten waren aanwezig voor een recordeditie van de UBA Trends Day met inspirerende keynotes van Seth Godin, Peter Hinssen, Livia Fioretti, Joseph Oubelkas, Raja Rajamannar, Diana Frost, Asmita Dubey, Stephan Loerke en Steven Van Belleghem.
Programma
- 8u00: Deuren open
- 9u00 - 11u00:
- Welkom l Mira De Maeyer & Stephan Loerke
- Trends in Artificial Intelligence: The hype of the decade, the end of awful, or the ultimate innovation of mankind? | Peter Hinssen
- Augmenting marketing for future growth l Asmita Dubey
- Trends in Consumer Behaviour: Navigating the future of sensory tech, authenticity, and value creation l Livia Fioretti
11u00: Netwerkpauze
- 11u35 - 13u00:
- WFA Global Marketing Agenda l Stephan Loerke
- Trends in Strategy: Why great marketing is strategic, and how the systems we are part of drive marketing more than ever before | Seth Godin
13u00: Lunch- & netwerkmogelijkheden
- 14u40 - 16u30:
- The power of passion: Creating connections that matter l Raja Rajamannar
- Revamping legacy brands for modern audiences l Diana Frost
- Learnings of the day l Steven Van Belleghem
- Trends in Leadership: Ultimate resilience or how adversity breeds strength l Joseph Oubelkas
16u30: Afsluitende netwerkdrink
UBA Trends Day wordt georganiseerd door ubabelgium.be.
